5.2 Run Experiment #1
This is the Venture Track for Module 5. You'll take what you practiced in lesson 5.1 and apply it to your own opportunity, generating evidence as you go.
Selecting the Riskiest Assumption to Test
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Formulating a Testable Hypothesis
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Designing the Appropriate Experiment Type
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Setting Success Criteria
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Building the Experiment (Landing Page, Pre-Sales, etc.)
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Launching and Running the Experiment
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Collecting Data (Quantitative and Qualitative)
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Analyzing Results Against the Hypothesis
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Drawing Evidence-Based Conclusions
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Documenting Learnings
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Applied activities
- Assumption Selection (from the Module 3 Ranked List)
- Hypothesis Formulation Workshop
- Experiment Design Planning
- Success Metrics Definition
- Experiment Build and Launch
- Data Collection and Monitoring
- Results Analysis
- Learning Synthesis
Templates and tools
Each template will link to its own page in the Resources library, where you can download an editable copy.
- Experiment Design Canvas
- Hypothesis Statement Template
- Success Metrics Worksheet
- Experiment Build Checklist
- Data Collection Tracker
- Results Analysis Template
- Learning Documentation Form