2.2 Problem Validation & Customer Understanding

This is the Venture Track for Module 2. You'll take what you practiced in lesson 2.1 and apply it to your own opportunity, generating evidence as you go.

Identifying and Recruiting Interview Participants

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Target Customer Specification

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Problem Validation Criteria (Frequency, Intensity, Awareness)

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Current Solutions and Workarounds Analysis

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Early Adopter Identification

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Interview Documentation Best Practices

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Pattern Recognition Across Interviews

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Evidence-Based Problem Statement Development

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Applied activities

1. Interview Guide Development
2. Interview Practice Simulations (Role-Playing)
3. Participant Recruitment Planning
4. Conducting 5 Customer Discovery Interviews
5. Interview Documentation and Synthesis
6. Problem Statement Articulation
7. Early Adopter Profile Development

Templates and tools

Each template will link to its own page in the Resources library, where you can download an editable copy.

• Interview Guide Template
• Interview Participant Recruitment Planner
• Interview Documentation Template
• Interview Synthesis Matrix
• Problem Validation Scorecard
• Early Adopter Profile Canvas